10 Job Interests and My Plan To Apply

1. Communications Specialist
   Company: Unity Christian High School
   Link: https://www.indeed.com/jobs?q=public%20relations&l=Allendale%2C%20MI&explvl=entry_level&vjk=e9fac41a1d8cbaa5

Skills/Requirements:

• Advanced skills with Microsoft Office programs (Outlook, Word, Excel, PowerPoint).
• Knowledge and familiarity with video editing programs.
• Advanced understanding of all social media platforms such as Facebook, Twitter, Instagram, and YouTube.
  Possesses a bachelor’s degree in related field.
• Professional experience in marketing/development, sales, and/or public relations.

Action:

I will first earn a bachelor’s degree in Advertising and Public Relations with an emphasis in Advertising at Grand Valley State University. Through the following courses I will understand social media platforms, gain advanced skills in Microsoft Office programs, and learn video editing programs: CAP 105 – Technology in Public Relations and Advertising (currently taking) at GVSU, certificates in Microsoft Office programs that can be found here: Microsoft Office Certificate Website, and FVP 123 – Survey of Media Production Modes (sophomore year) at GVSU. Then I will gain experience through internships or other entry level jobs.

2. Marketing Brand Specialist
   Company: BISSELL
   Link: https://www.glassdoor.com/Job/jobs.htm?suggestCount=0&suggestChosen=false&clickSource=searchBtn&typedKeyword=marketing&sc.keyword=marketing&locT=C&locId=1134823&jobType=

Skills/Requirements:

• Conduct strategic analysis monthly, define conclusions and make recommendations.
• Analyze by product, competitor, TV advertising, trade merchandising to learn what is driving or negatively affecting the business.
• Develop go-to-market materials (packaging, user guides, point of purchase material, online content/videos, etc), partnering with outside and inside team members/agencies
• Degree minimum: Bachelor’s degree
• 3-6 years experience

Action:

First, in order to gain the experience and skills required I will receive a bachelor’s degree in Advertising and Public Relations with an emphasis in Advertising at Grand Valley State University. Through this I will take courses such as CAP 310 – Advertising Management and Cases (around my junior year) which will teach me about analyzing and interpreting social media data. Then after receiving my bachelor’s degree I will look for internships and entry level jobs to build experience, such as non-profit organization volunteering.

3. Paid Social Advertising Manager
   Company: Noom Inc. – United States
   Link: https://www.indeed.com/jobs?q=advertising&l=Allendale%2C%20MI&start=10&vjk=f4629c1d9ee896db

Skills/Requirements:

• Experience with Paid Facebook, Search, Pinterest, TV, YouTube, Audio (radio or podcast), or Direct Mail
• Experience with web analytics platforms (mixpanel, google analytics, etc.)
• Expertise with Excel
• Bonus: Experience with web testing tools (optimizely, google experiments, etc.), Data Visualization tools, and Lookr
• Bonus: bilingual: spanish or german

Action:

To begin, to earn the experience and skills required I will receive a bachelor’s degree in Advertising and Public Relations with an emphasis in Advertising at Grand Valley State University. This will give me experience with social media platforms and web analytics through courses like CAP 105 – Technology in Public Relations and Advertising (currently taking) and CAP 413 – Media Planning (take my senior year). I am also required to take a foreign language when completing a bachelor of arts degree, which gives me a bonus. Then, after graduating I can apply!

4. Communications Specialist
    Company: Land Conservancy of West Michigan
    Link: https://www.indeed.com/jobs? q=public%20relations&l=Allendale%2C%20MI&vjk=1a7f0a47d079bf1e

Skills/Requirements:

• Manage digital communications, including website, blog, and social media
• Update and maintain website
• Solicit, edit, and write blog posts; administer organizational blog
• Maintain Facebook, Twitter, Instagram and other social mediums
• Leverage trends and topics in social media, sparking conversation with relevant social media users
• B.A. or B.S. required, in Marketing, Public Relations, or Communications
• Experience using Adobe InDesign and Adobe Photoshop
• Two‐to‐three years’ professional experience managing marketing and communications for non-profit organizations
• Preferred: Graduate degree

Action:

First, I will receive a bachelor’s degree in Advertising and Public Relations with an emphasis in Advertising at Grand Valley State University this will give me the skill set required for this job. Taking the courses COM 295 – Communication Theory (sophomore year) and CAP 413 – Media Planning (senior year) as well as, CAP 310 – Advertising Management and Cases (junior year) will educate me on managing digital communications as well as experience with social media platforms and Adobe workshop. I could continue to earn a Master of Science in Communication studies at GVSU, however that is not required. Through volunteering at local charities I could soon earn a job and gain two-three years of experience.  

5. Local Event Coordinator
   Company: Over The Edge
   Link: https://www.indeed.com/jobs?q=public%20relations&l=Allendale%2C%20MI&vjk=fb7f8a1eb18c95fe
   

Skills/Requirements:

• University or College Degree or equivalent job experience
• Minimum 3-5 years of related field work
• Proven Microsoft suite experience
• Salesforce and Office 365 software experience an asset
• Social media experience

Action:

In order to gain the experience and skills required I will first receive a bachelor’s degree in Advertising and Public Relations with an emphasis in Public Relations at Grand Valley State University. Through the course CAP 413 – Media Planning (senior year) I will gain social media experience. After graduating I would look for jobs at restaurants, schools, or other places in need of event planning. I will gain three to five years of experience through event planning for different places as well as receive experience using Microsoft and other software.

6. Social Media Intern
   Company: YACSocial.com
   Link: https://www.indeed.com/jobs?q=public%20relations&l=Allendale%2C%20MI&vjk=299bf73f503585f3

Skills/Requirements:

• Coordinating and executing the company’s social media strategy
• Working across key social media channels including Instagram, Facebook, Twitter and LinkedIn.
• Increasing our social media presence and gaining visibility for our brand among clients and new hire candidates.

Action:

I will earn a bachelor’s degree in Advertising and Public Relations with an emphasis in Advertising at Grand Valley State University. Through this I will take the courses, CAP 105 – Technology in Public Relations and Advertising (currently taking) and CAP 413 – Media Planning (senior year) which will adequately prepare in social media strategies as well as social media platforms and brand advertising. This internship will prepare me for other jobs which may require previous years of experience.

7. PPC Specialist
   Company: IQS Directory, Inc
   Link: https://www.indeed.com/jobs?q=advertising&l=Allendale%2C%20MI&vjk=b05c70a033e61b6c

Skills/Requirements:

• Degree in marketing or related field
• Active interest in innovative technologies
• Tech-savvy
• Google AdWords and/or Google Analytics Certified
• Prior experience and/or familiarization with Google AdWords, Bing, Yahoo, Facebook and/or YouTube ad platforms
• Prior experience and/or familiarization using Google Analytics and generating custom reports
• Experience in B2B digital marketing

Action:

To gather the necessary skill set I will first earn a bachelor’s degree in Advertising and Public Relations with an emphasis in either Public Relations of Advertising at Grand Valley State University. Through this I will gain certificates in Google Analytics, Hootsuite, and Hubspot in the course CAP 105 – Technology in Public Relations and Advertising (currently taking). I will then look for an internship with a company that uses B2B digital marketing like Element5, to gain experience.

8. Account Executive
   Company: Tribune Media Company
   Link: https://www.indeed.com/jobs?q=advertising&l=Allendale%2C%20MI&explvl=entry_level&vjk=e1ef0a070f1ad743

Skills/Requirements:

• College degree preferred
• Proven track record of sales success, preferably in media setting
• Proficiency with computer applications such as Word, Excel and Powerpoint
• Analyze clients’ marketing goals, develop need based solutions and present solution sets to key decision makers
• Oversee advertising campaign execution and analysis

Action:

I will first earn a bachelor’s degree in Advertising and Public Relations with an emphasis in Advertising at Grand Valley State University. Through this I will take courses such as CAP 310 – Advertising Management and Cases (around my junior year) and CAP 490 – Internship in Advertising/Public Relations (around my senior year) which will teach me about analyzing and interpreting social media data and adding experience through the internship. After graduating I will have the skill set required for this job.

9. Digital Associate
   Company: 8THIRTYFOUR Integrated Communications
   Link: https://www.indeed.com/jobs?q=advertising&l=Allendale%2C%20MI&explvl=entry_level&vjk=f28df31bc8a5b384

Skills/Requirements:

• Bachelor’s degree in marketing or a related field
• 1+ year working experience in digital marketing field
• Solid knowledge of website analytics tools (e.g., Google Analytics & Tag Manager)
• Working knowledge of WordPress
• Google AdWords and Google Analytics Certifications

Action:

I will first earn a bachelor’s degree in Marketing at Grand Valley State University. Then after taking CAP 105 – Technology in Public Relations and Advertising (currently taking) I will be knowledgeable with website analytics, WordPress, and Google Analytics certifications. I will then complete the Google AdWords certificate on my own time around my junior or senior year. I do this in three steps: 1. register for a Google Partners account, 2. pass the Google AdWords Fundamentals exam with a score of 80% or higher, 3. pass one of the five other Google AdWords exams with a score of 80% or higher. I will then have the requirements necessary for this job.

10. Marketing & Communications Coordinator
    Company: Challenge Manufacturing
    Link: https://www.indeed.com/jobs?q=advertising%20marketing&l=Allendale%2C%20MI&vjk=f93b39d7cc0703d0

Skills/Requirements:

• Strong knowledge and understanding of current trends in social media and digital media
• Experienced with MS Office
• Must have a bachelor’s degree in Marketing, Communications, Public Relations, or Human Resources
• Three years related work experience required
• Proficient in Adobe Creative Cloud (Photoshop, InDesign, and Illustrator)
• Strong graphic design skills
• Strong knowledge and understanding of current trends in social media, digital media, and marketing

Action:

In order to gain the experience and skills required I will first receive a bachelor’s degree in Advertising and Public Relations with an emphasis in Public Relations at Grand Valley State University. Through the classes CAP 321 – Media Relations Writing (junior year) and CAP 105 – Technology in Public Relations and Advertising (currently taking) I will gain strong knowledge of social media marketing as well as understanding social media trends. I will gain experience and skills related to graphic design and Adobe platforms through the course CAP 490 – Internship in Advertising/Public Relations (senior year). Then I will search for internships and entry level jobs related to this field until I gather three years of experience.

References:

“‘Technology Is Everyone’s Business’ – Career Management and Technology.” Big4com, www.big4.com/news/uncategorized/career-management-technology-integration/.

Ferguson, Michael “Tech Sales Jobs are HOT Right Now! Here’s Why You Need One” Sales Career Advice, Michael Ferguson https://www.rainmakers.co/blog/tech-sales-career/